Soon after starting work there as an electronic technician, I created the Rockwell International Advertising Marketing Strategy Statement, which was used about 15 years. During that time, using this advertisement to external and internal stakeholders, the company grew from about $2B to around $12 - 15B per year. The area under that curve or graph totals about $100B dollars in growth compared to a flat-line financial forecast projection. Conveyed my vision to my foreman Bob Borelli so he could take it to the proper department.
Av Wk May 21 - 79 
Av Wk Jun 4 - 79 
Av Wk Sept 10 - 79 pp 70-71
Av Wk May 5 - 80 
Forbes Aug - 87 
(Wall St Journal back cover page with space shuttle - will post that picture when I recall where I put that example.)
These advertisement & marketing examples appeared in various trade and investment magazines covering all the company divisions, such as semi-trucks & axles division trades, Goss printing press trades, robotics & manufacturing publications, etc. In the bottom quadrant section, they already had two parts; the name Rockwell International and the modified peace symbol or roadway into the future as their logo or trade mark. I added the idea of the three dots continuation and " ... where science gets down to business" portion, and to also say something to the effect that "we get down to business in each of these divisions".